One of Halloween Horror Night's trademarks would be the icons. Each year, Universal puts out a new character, or image, that represents the event. For "Fright Nights" in 1991, Universal used what they knew best--the classic Universal monsters. The Wolfman, Frankenstein's Monster, Bride of Frankenstein, Dracula, The Creature from the Black Lagoon, and The Mummy welcomed guests to the event.

One of the unique features about this logo would be how Dracula is portrayed. In 1979, the family of Bela Lugosi (Dracula, 1931) sued Universal Studios for licensing his likeness on merchandise without consent (case file Lugosi v. Universal Pictures, 603 P.2d 425). After the lawsuit, Dracula's imaged was changed on all "Classic Monster" brandings to this toned-down version, which lacks all features that resembled Bela Lugosi.